Boosting Deliverability in E-Mail Marketing

The deliverability of e-mail is the key performance indicator of e-mail marketing campaigns.

Deliverability is one of the most difficult challenges every e-mail marketer is faced with.

Many factors must be addressed in order to achieve high deliverability ratios. The process can easily become overwhelming, even to experienced marketers. Here are some of the key issues that must be taken into account:

  • Authentication/Opt-In
  • Mailing Frequency
  • E-Mail Content
  • Open and Click Rates
  • Sender Reputation
  • Complaint and Bounce Rates
  • List Filtering

Increasing E-Mail deliverability requires expertise, but you must also have the tools to measure results and assist you along the way.

Mail Storm gives you a variety of tools and metrics to help you reach maximum deliverability:

  • Detailed insight into your deliverability stats
  • Setup of custom senders IPs and domains
  • Feedback Loop setup
  • Bounce process manager
  • Deliverability monitor
  • Graphically displayed stats
  • Authentication with SPF, SenderID, DomainKeys and DKIM

Contact us today to experience the power of our email platform.